• Saudi Arabia-based e-commerce startup Juthor has raised $500,000 in a pre-seed funding round led by Flat6Labs, with participation from a group of angel investors.
• Founded in 2025 by Lolwah Binsaedan and Irfan Khan, Juthor is building a cloud-based platform to simplify how retailers manage sales across multiple online marketplaces.
• Juthor focuses on real-time stock synchronisation and AI-driven customer data insights to help retailers reduce operational friction and make more informed decisions.
• The fresh capital will be used to build scalable infrastructure and accelerate product development for multi-channel retailers in Saudi Arabia and beyond.

Press release:

Juthor, a Saudi-based e-commerce technology startup, has raised $500,000 (SAR 1.875 million) in a pre-seed funding round led by Flat6Labs, alongside a group of angel investors.

Founded in 2025 by Lolwah Binsaedan and Irfan Khan, Juthor is addressing a growing challenge facing online retailers: managing sales, inventory, and customer data across an increasingly fragmented marketplace ecosystem. As merchants expand their presence across platforms such as Amazon, Noon, Salla, and Zid, operational complexity has become a major barrier to scale.

Juthor’s cloud-based platform brings these channels together into a single dashboard, enabling retailers to manage product listings, orders, and inventory in one place. By offering real-time stock synchronisation, the platform helps prevent overselling and stockouts, while its AI-driven analytics provide actionable insights into customer behaviour and sales performance.

“With e-commerce becoming more multi-channel by default, retailers need infrastructure that works across platforms, not in silos,” said the founders. “Juthor is built to give merchants clarity and control as they grow online.”

The newly raised capital will be used to strengthen Juthor’s technical infrastructure, enhance its data and analytics capabilities, and support the onboarding of more retailers seeking to scale efficiently across multiple marketplaces.