Haitham Masoud, the Business Development Manager of National Net Ventures, Ronaldo Mouchawar, the CEO of Souq.com, social media consultant Manal Assaad, and Silvia Cambie, director of Chanda Communications, and Sameer Issa, the founder of 4-d Creative, discuss how social media plays a role in bringing communities together, enhancing businesses' abilities to provide good customer service, and ultimately facilitating empathy and change in society.

What do you think- what are the best uses of social media? What are the pitfalls to avoid when using social media?